没有雷军IP小米如何开拓东南亚市场:坚持性价比原则,文化差异是最大壁垒

澎湃新闻
Sep 06, 2025

“小米泰国旗舰店在开业8个月内,月销售额已经超过百万元人民币。”  近日,小米东南亚区域总经理唐力在接受澎湃新闻记者采访时透露,今年小米计划在泰国、马来西亚等东南亚市场新增100多家门店。截至二季度,海外小米之家总数已达约200家,未来五年目标是建设1万家海外门店。  国产品牌加速出海已经成为科技行业的主旋律。小米在东南亚市场近期表现颇为出色,根据Canalys数据,二季度小米智能手机出货量在...

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