9月4日,人民财讯称,小米集团(01810)宣布2025年将成为其大家电和新零售出海元年,并计划在2027年启动汽车出海。这一战略的核心是五年内在全球建设1万家海外小米之家,打造一条“高速公路”,推动品牌高端化和“人车家全生态”的全球化布局。多元化“出海”新定位小米出海并非新鲜事,可追溯至2014年。彼时,小米手机首次进军印度市场,凭借线上直销和饥饿营销,迅速抢占份额,2017年市场份额达27%,...
Source Link9月4日,人民财讯称,小米集团(01810)宣布2025年将成为其大家电和新零售出海元年,并计划在2027年启动汽车出海。这一战略的核心是五年内在全球建设1万家海外小米之家,打造一条“高速公路”,推动品牌高端化和“人车家全生态”的全球化布局。多元化“出海”新定位小米出海并非新鲜事,可追溯至2014年。彼时,小米手机首次进军印度市场,凭借线上直销和饥饿营销,迅速抢占份额,2017年市场份额达27%,...
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