人生只有两季,努力是旺季,不努力是淡季!进入9月的中国家电产业,众多家电企业释放出一轮主动进攻的新姿态,但是家电圈发现,主场和手段双双生变。主场变成了海外市场,IFA2025展会再度上演中国军团的全面领跑和抢镜。而海尔、美的、海信、长虹等中国家电的领军企业,则相继发力体育营销,通过赞助欧洲体育强队或世界杯等体育赛事,推动品牌的全球化营销。在国内市场需求见顶、竞争内卷,以及厂商交战白热化的通道之下,...
Source Link人生只有两季,努力是旺季,不努力是淡季!进入9月的中国家电产业,众多家电企业释放出一轮主动进攻的新姿态,但是家电圈发现,主场和手段双双生变。主场变成了海外市场,IFA2025展会再度上演中国军团的全面领跑和抢镜。而海尔、美的、海信、长虹等中国家电的领军企业,则相继发力体育营销,通过赞助欧洲体育强队或世界杯等体育赛事,推动品牌的全球化营销。在国内市场需求见顶、竞争内卷,以及厂商交战白热化的通道之下,...
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