新浪科技讯 9月5日下午消息，小红书宣布， “种草直达”广告外链跳转淘宝天猫功能已正式面向全行业品牌零门槛开放，该功能此前已全量开放跳转京东、拼多多的链路。

　　据介绍，“种草直达”是打通小红书种草到各大交易平台下单链路的商业化工具，该功能通过在小红书笔记下方新增 “广告挂链”，让用户浏览种草笔记后可直接跳转至淘宝天猫、京东和拼多多购买商品，助力商家直接生意增长。该功能还能实现品牌交易相关情况的回传，助力实时调整种草策略，让商家在小红书的种草效果更加精准且可被科学化衡量。

　　小红书透露，自今年5月试点以来，“种草直达”已为众多品牌带来显著成效，该功能累计为Ulike、DearMom、科大讯飞、百雀羚、iKF耳机、百词斩、善存、海昌、ubras、On昂跑、贝德玛、独特艾琳等数百个品牌带来百万量级、千万量级的GMV。

　　小红书数据显示，品牌在投放“种草广告”的同时搭配“种草直达”，进店效率比单独投放任一工具提升76%。（闫妍）

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责任编辑：杨赐

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