泡泡玛特领跑,布鲁可海外狂飙,多家潮玩企业上半年净利大增,下一个IP在哪

澎湃新闻
Sep 05

潮玩正从“小众圈层”走向“大众消费”,除了LABUBU背后的泡泡玛特,还有许多上市公司有相关布局,谁会是下一个了LABUBU?  近日,泡泡玛特、名创优品、布鲁可、奥飞娱乐等潮玩及文化娱乐领域上市公司陆续发布半年报,各企业定位不同,核心竞争力不同,对潮玩、IP涉足深浅不同,业绩也呈现显著差异:泡泡玛特以超200%的营收增速领跑行业,布鲁可凭借海外扩张实现扭亏为盈,而奥飞娱乐、晨光股份则面临增长压力...

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