复购率66%,吉乐屋携手微盟用“三部曲”破局宠物经济

全景网
Sep 05

近年来,“它”经济作为消费市场中的一匹黑马,正在以惊人的速度崛起。《2025年中国宠物行业白皮书(消费报告)》显示,2024年中国城镇(犬猫)数量超过1.2亿只,消费市场规模达到3千亿元,同比增长7.5%,其中宠物食品是最主要的消费市场,占比达52.8%。宠物经济盛行,也催生出激烈的竞争。《宠物经济行业发展报告》指出,中国宠物企业已突破447万家,近三年成立的新企业占比超77%。行业竞争激烈,品类...

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