快科技9月8日消息，在汽车行业存量竞争愈发激烈的当下，用户品牌忠诚度成为车企核心竞争力的关键体现。最新数据显示，比亚迪以30.3%的集团内老客留存率，在“中国十大汽车集团集团内老客留存率”中位居榜首，是唯一留存度超30%的企业。从乘用车品牌置换意向忠诚度走势来看，2021-2023年该数值维持在10.7%左右，2024年大幅下滑至9.3%，2025年上半年虽微升至9.4%，但整体不足10%且呈持续...
Source Link快科技9月8日消息，在汽车行业存量竞争愈发激烈的当下，用户品牌忠诚度成为车企核心竞争力的关键体现。最新数据显示，比亚迪以30.3%的集团内老客留存率，在“中国十大汽车集团集团内老客留存率”中位居榜首，是唯一留存度超30%的企业。从乘用车品牌置换意向忠诚度走势来看，2021-2023年该数值维持在10.7%左右，2024年大幅下滑至9.3%，2025年上半年虽微升至9.4%，但整体不足10%且呈持续...
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