新世界发展(00017)涨4.14% K11 MUSEA暑假期间旅客平均单笔消费同比增长约30%

金吾财讯
Sep 08

金吾财讯 | 新世界发展(00017)股价走高,截至发稿,涨4.14%,报7.54港元,成交额3142.94万港元。

消息面上,公司旗下K11 MUSEA的8月客流创开业以来单月新高,整个暑假期间,旅客平均单笔消费亦同比增长约30%。主攻Z世代市场的 K11 Art Mall 亦在暑假接连举办人气主题活动,如 KALOS与《鱿鱼游戏3》联乘期间限定店、Nintendo Switch 2 游戏《咚奇刚 蕉力全开》试玩活动等。K11 MUSEA 及 K11 Art Mall 的连串活动吸引访客络绎不绝,8月人流均创开业以来的单月新高,整体人流按年增长约20%。

另外,集团旗下天津 K11 Select 于7月的人流按年增长12%,突破43万人次,创下开业以来单月新高;同期整体销售额较去年增长19%。深圳 K11 ECOAST 在暑期推出“海滨夏日季”,透过全国首个“海绵宝宝比奇堡开F.U.N.日”、英国艺术家 Philip Colbert 的龙虾系列装置、“非遗唐卡主题展—未来相”等活动,引进国际IP以丰富文化体验,刺激7月及8月的月均销售总额提升20%。

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