摇奶茶的卖衣服,霸王茶姬副业又盯上了迪奥和LV

花朵财经观察
Sep 05, 2025

出品丨花朵财经观察(FF-Finance)撰文丨学研现在的企业越来越抽象了,做扫地机器人的要造跑车,卖奶茶的卖潮牌。一觉醒来,新茶饮赛道再次卷出了新高度,首个登陆美股的中国新茶饮品牌——霸王茶姬带头卖起了衣服。PART.01卖奶茶只是副业?不要998,只要599,就能把霸王茶姬联名牛仔外套带回家。最近,霸王茶姬在网购平台上线了一系列“踏花归来”联名的牛仔外套、短袖T恤、挎包和帽子,价格159元到...

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