买,能买出一个世界级的品牌么?这个问题我想应该要问安踏。过去十年,安踏通过收购与合资逐步构建起多品牌矩阵,目前已拥有七个品牌。2024年, 安踏体育 营收达708.3亿元,若加上亚玛芬,整体营收突破千亿,成为继耐克、阿迪达斯之后,第三家跻身“千亿俱乐部”的体育用品企业。今年也没停歇,2025年4月,安踏将德国户外品牌狼爪收归旗下;6月,又任命前亚玛芬大中华区负责人姚剑出任狼爪全球总裁,推进品牌的...
Source Link买,能买出一个世界级的品牌么?这个问题我想应该要问安踏。过去十年,安踏通过收购与合资逐步构建起多品牌矩阵,目前已拥有七个品牌。2024年, 安踏体育 营收达708.3亿元,若加上亚玛芬,整体营收突破千亿,成为继耐克、阿迪达斯之后,第三家跻身“千亿俱乐部”的体育用品企业。今年也没停歇,2025年4月,安踏将德国户外品牌狼爪收归旗下;6月,又任命前亚玛芬大中华区负责人姚剑出任狼爪全球总裁,推进品牌的...
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