9月5日耐克宣布推出新品牌企划“Why Do It?”。本次品牌企划以同名宣传片《Why Do It?何必呢？》拉开序幕影片集结郑钦文、勒布朗·詹姆斯、卡洛斯·阿尔卡拉斯、凯特琳·克拉克、维尼修斯、蕾莎·李尔等运动员。更多《Why Do It?何必呢？》运动员个人系列短片将陆续在耐克各大社交媒体平台发布。
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