7万亿体育产业蓝图浮现 国产运动品牌增长空间在哪里?

东方财富
Sep 06, 2025

9月4日,国务院办公厅印发《关于释放体育消费潜力进一步推进体育产业高质量发展的意见》(以下简称《意见》),明确提出到2030年体育产业总规模突破7万亿元,培育一批具有全球竞争力的体育企业和国际级体育赛事。这一目标为体育产业的产业化、商业化与资本化进程注入了强劲的政策动力。《意见》从扩大供给、激发消费、壮大市场主体等六大方面提出20条具体措施,构建起支持体育产业高质量发展的全方位政策框架。在2023...

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