2025年9月8日,梦金园(02585.HK)召开新品发布会,正式推出“高光时刻”与“红韵东方2.0”两大产品系列。在黄金价格持续高位运行、消费动机从“保值”向“悦己”转变的背景下,梦金园此次战略发布,被视为其对行业趋势的一次集中响应,亦是对老铺黄金、潮宏基等竞品细分市场策略的正面突围。 2025年以来,国际金价仍处于历史高位区间,传统黄金消费的“保值逻辑”有所弱化,而年轻消费群体对产品设计、...
Source Link2025年9月8日,梦金园(02585.HK)召开新品发布会,正式推出“高光时刻”与“红韵东方2.0”两大产品系列。在黄金价格持续高位运行、消费动机从“保值”向“悦己”转变的背景下,梦金园此次战略发布,被视为其对行业趋势的一次集中响应,亦是对老铺黄金、潮宏基等竞品细分市场策略的正面突围。 2025年以来,国际金价仍处于历史高位区间,传统黄金消费的“保值逻辑”有所弱化,而年轻消费群体对产品设计、...
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