【券商聚焦】华泰证券指国内音乐平台的长期优质资产属性尚未被充分定价

金吾财讯
Sep 08, 2025

金吾财讯 | 华泰证券表示,通过对比海内外头部音乐上市公司25Q2/25H1业绩,该机构发现:1)全球范围内线下演出及周边商品销售展现强劲增长动能,同时流媒体订阅收入呈现稳健增长态势。2)中国头部音乐平台有望在订阅收入增长基础上,通过加深上下游整合和国际化IP运营合作承接流量多元化变现,进一步打开增长空间。该机构指,对比海外同业,国内音乐平台的长期优质资产属性尚未被充分定价。从成长性来看,国内音乐平台付费率随用户年龄结构优化仍有上行空间,粉丝经济玩法有望激活高粘性核心用户付费潜力。从盈利能力来看,国内流媒体平台持续加深上下游布局,盈利天花板优于海外平台。从估值看,当前估值相比海外同业仍具性价比。

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