国海证券研报指出，若羽臣上半年归母净利润0.72亿元/同比+85.60%；其中，25Q2实现归母净利润0.45亿元/同比+71.72%。自有品牌收入高速增长，品牌管理业务稳步增长。营销方面，通过明星种草的方式，精准触达其目标群体。渠道方面，绽家持续强化全渠道能力，线上天猫、抖音、小红书、京东等多个平台继续保持高速增长，618期间全渠道GMV同比增长160%+，根据星图数据显示，抖音平台2025年6月衣物除菌剂、洗衣液、内衣皂/内衣洗涤剂热卖品牌榜单TOP10。线下深化与山姆的战略合作，同步入驻永辉Bravo等优质渠道。公司作为代运营龙头，已验证其自有品牌孵化能力，看好未来自有品牌进步发展。维持“买入”评级。
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