根据Counterpoint Research发布的报告，2025年上半年全球高端智能手机销量同比增长8%，创上半年历史新高；增速高于同期仅同比增长4%的全球智能手机总市场。 苹果同比增长3%，以超过62%的份额领跑，增长主要来自新兴市场。 三星以7%的同比增速位居其后，其S25系列表现优于S24，带动其增长。 小米排名第三，同比大增55%，主要增量来自中国；其高端电动汽车发布的光环效应正反哺手机业务。 谷歌时隔五年重返高端智能手机品牌前五，在Pixel 9系列的强势表现、向新市场扩张及更积极营销带动下，其销量同比翻番。
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