随着人们收入水平提高,更加追求轻松、浪漫和健康的生活方式,现有消费观念可能会发生转变,国内葡萄酒会更多被大众饮用,葡萄酒将进入越来越多的家庭消费。调整产品结构和销售策略,让大部分葡萄酒回归普通消费品,从产业、产区和产品的消费文化认同发力,是未来时间企业重回增长的可选路径调整产品结构和销售策略。文|唐洪涛不出意外地,葡萄酒上市企业交出的2025年中报依旧寒气逼人,前五名普跌,显示出葡萄酒行业整体仍...
Source Link随着人们收入水平提高,更加追求轻松、浪漫和健康的生活方式,现有消费观念可能会发生转变,国内葡萄酒会更多被大众饮用,葡萄酒将进入越来越多的家庭消费。调整产品结构和销售策略,让大部分葡萄酒回归普通消费品,从产业、产区和产品的消费文化认同发力,是未来时间企业重回增长的可选路径调整产品结构和销售策略。文|唐洪涛不出意外地,葡萄酒上市企业交出的2025年中报依旧寒气逼人,前五名普跌,显示出葡萄酒行业整体仍...
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