研读 美的集团 2025年上半年报告, 智能家居 市场表现强劲,其中电商销售额占比超过50%这个数据显得特别扎眼。很多人认为这一数据背后,是政策推动、价格激战与高温天气共同刺激下的消费需求释放,也是美的长期推进DTC(直达用户)模式变革和全域渠道融合的成果。然而,线上高速增长的背后,线下商家却有话要说,他们既是电商销量增长的推动者,也是受电商冲击最大的坚守者。未来何去何从?这是每一位线下家电商家与...
Source Link研读 美的集团 2025年上半年报告, 智能家居 市场表现强劲,其中电商销售额占比超过50%这个数据显得特别扎眼。很多人认为这一数据背后,是政策推动、价格激战与高温天气共同刺激下的消费需求释放,也是美的长期推进DTC(直达用户)模式变革和全域渠道融合的成果。然而,线上高速增长的背后,线下商家却有话要说,他们既是电商销量增长的推动者,也是受电商冲击最大的坚守者。未来何去何从?这是每一位线下家电商家与...
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