导语：卖空调“全球第五”，市占率却差了好几倍。摘要：1、市场份额较低：按营收计算，奥克斯电气市占率仅约2.3%；且国内空调市场基本被格力、美的、海尔等巨头占据，奥克斯与行业头部企业对比，市场份额相差较大。2、专利壁垒：研发投入占比仅2%左右，远低于行业龙头；奥克斯屡被格力起诉专利侵权，未来专业壁垒需自我加强。3、海外市场：奥克斯在中低端市场仍有规模优势，墨西哥、巴西、中东市场增速亮眼，毛利率也...
Source Link导语：卖空调“全球第五”，市占率却差了好几倍。摘要：1、市场份额较低：按营收计算，奥克斯电气市占率仅约2.3%；且国内空调市场基本被格力、美的、海尔等巨头占据，奥克斯与行业头部企业对比，市场份额相差较大。2、专利壁垒：研发投入占比仅2%左右，远低于行业龙头；奥克斯屡被格力起诉专利侵权，未来专业壁垒需自我加强。3、海外市场：奥克斯在中低端市场仍有规模优势，墨西哥、巴西、中东市场增速亮眼，毛利率也...
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