Amplitude Inc., a leading digital analytics platform, has unveiled a new survey highlighting the growing impact of AI on marketing professionals in Japan. Conducted among 500 marketers, the study reveals a significant performance gap between those who utilize AI tools and those who do not. Notably, 55.2% of AI users anticipate an increase in their market value and income due to AI advancements, compared to just 21.2% of non-users. The survey underscores AI's role as a vital asset rather than a job threat, with 56.8% of AI users reporting reduced time in managing workloads over the past year, nearly double that of non-users. Furthermore, 70% of AI users believe that marketers who cannot effectively use AI tools will see a decline in their market value. Amplitude's findings indicate AI's pivotal role in enhancing efficiency and career prospects within the marketing industry.