By Aimee Look
Chill Brands said it would be the main distributor of ELF Nicotine Pouches for the U.K. and that the deal would contribute to fiscal 2026 revenue.
The British company said Wednesday that the rollout of the Chinese-made nicotine pouches will begin this month.
ELF Nicotine Pouches are part of the reduced-risk vape category, and are coveted in the U.K. market, the company said.
ELF Nicotine Pouches are produced by Shenzhen iMiracle Technology, a part of Heaven Gifts.
Chill Brands eyes a larger market share in the U.K. and clinched partnerships with brands SYP Global and RELX International earlier this month.
Write to Aimee Look at aimee.look@wsj.com
(END) Dow Jones Newswires
September 10, 2025 02:57 ET (06:57 GMT)
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