周五,亚马逊、谷歌盘中走低,跌幅分别扩大至0.43%、0.45%。报道称美国联邦贸易委员会就搜索广告业务对亚马逊、谷歌展开调查。 美国联邦贸易委员会正在调查亚马逊和谷歌是否在搜索广告业务中误导广告主,重点关注两家公司是否充分披露了广告条款和定价机制。 据知情人士透露,FTC消费者保护部门正在审查亚马逊的广告拍卖系统,特别是该公司是否向广告主披露了某些搜索广告的"底价"设置。同时,FTC也在调查谷歌...
Source Link周五,亚马逊、谷歌盘中走低,跌幅分别扩大至0.43%、0.45%。报道称美国联邦贸易委员会就搜索广告业务对亚马逊、谷歌展开调查。 美国联邦贸易委员会正在调查亚马逊和谷歌是否在搜索广告业务中误导广告主,重点关注两家公司是否充分披露了广告条款和定价机制。 据知情人士透露,FTC消费者保护部门正在审查亚马逊的广告拍卖系统,特别是该公司是否向广告主披露了某些搜索广告的"底价"设置。同时,FTC也在调查谷歌...
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