小挂件撬起大生意 “包挂经济”成消费新热点

经济参考报
Sep 12, 2025

憨态可掬的浪浪山小妖怪联名挂件、掀起抢购潮的LABUBU搪胶毛绒、各家博物馆争相推出的文物挂件……被称为“包搭子”的玩偶挂件近期掀起新热潮。从几十元的小挂件到亿元销量,“包挂经济”折射出消费市场的新活力。业内专家指出,随着企业供给侧持续升级,未来将涌现出更多兼具情感温度与创新价值的产品,为消费市场注入新动能。  走进2025年中国国际服务贸易交易会(以下简称“服贸会”)9号馆文旅服务专题展,记者...

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