国产体育品牌交出亮丽半年报

中国体育报
Sep 11, 2025

2025年上半年,中国体育用品行业在消费复苏与全球竞争加剧的复杂环境中,展现出稳健的发展态势。安踏、李宁、特步、361度等头部体育品牌近日相继发布上半年业绩报告,显示四大国产体育品牌虽然增长路径各有侧重,但依托多品牌矩阵、科技赋能产品、渠道深度升级等策略,均延续了稳中有进、稳中向好的发展态势。安踏集团在上半年实现营收385.4亿元,净利润70.3亿元,同比分别增长14.3%和14.5%,是四大品牌...

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