9月14日,搜狐创始人、CEO张朝阳成功横渡位于广东省潮汕地区的南澳岛—饶平海湾。同日晚些时候,张朝阳接受了21世纪经济报道记者在内的媒体群访。 张朝阳认为,在属于传统媒体的“1.0时代”,一些事件不经包装就能传播得很好。但在当前,我们已处在“视频自媒体时代”,视频、直播、二创等形式更容易为事件带来二次发酵、“病毒式”传播的机会。在这个时代,创造热点是属于营销的时代密码,“停留在过去”的媒体会...
Source Link9月14日,搜狐创始人、CEO张朝阳成功横渡位于广东省潮汕地区的南澳岛—饶平海湾。同日晚些时候,张朝阳接受了21世纪经济报道记者在内的媒体群访。 张朝阳认为,在属于传统媒体的“1.0时代”,一些事件不经包装就能传播得很好。但在当前,我们已处在“视频自媒体时代”,视频、直播、二创等形式更容易为事件带来二次发酵、“病毒式”传播的机会。在这个时代,创造热点是属于营销的时代密码,“停留在过去”的媒体会...
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