刘强东揭秘进军家电:当时零售商挣钱比品牌商多,这不合理

南方财经网
Sep 16

  南方财经9月16日电,当日,京东集团董事局主席刘强东在京东酒品会上演讲时指出,创业5-6年后,京东成为全国最大电脑和电脑配件销售商。到2009年,京东想在平台销售大家电,但遭遇董事会一致反对。理由是当时电商巨头亚马逊名声响亮,但也没在网上卖大家电,可能因为当时消费者不接受该模式。但刘强东发现,在当时,家电品牌商普遍净利润率仅1%左右,但家电零售商净利润率高达6%,这并不合理。“所以基于这个,我觉得能成。”结果到2016年,京东集团正式成为全国最大家电零售商。(21世纪经济报道)

(文章来源:南方财经网)

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