Commerce.com Inc. Reveals Gen Z and Millennials' Shift to AI Platforms for Shopping Advice in Latest Market Analysis

Reuters
Sep 15
Commerce.com Inc. Reveals Gen Z and Millennials' Shift to AI Platforms for Shopping Advice in Latest Market Analysis

A recent market analysis conducted by Commerce.com Inc., in collaboration with Future Commerce, highlights a significant shift in consumer behavior, particularly among younger generations. The study reveals that 33% of Gen Z and 26% of Millennials now prefer AI platforms over traditional channels for product research, indicating a growing trust and reliance on agentic commerce. This trend underscores the increasing importance of AI-driven platforms in shaping consumer decisions, as these tools become integral companions in the shopping journey. The report emphasizes that brands aiming to maintain relevance and loyalty must adapt to this new omnimodal reality, where shopping transcends mere activity and becomes a core part of identity. With nearly half of consumers keeping a perpetual mental shopping list, the integration of commerce into daily life is evident, as platforms like YouTube, ChatGPT, and WhatsApp play a pivotal role in both inspiration and transaction. This evolution signifies a collapse of the traditional commerce funnel, urging retailers and brands to navigate through AI-driven channels to build trust and foster consumer loyalty.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Commerce.com Inc. published the original content used to generate this news brief via GlobeNewswire (Ref. ID: GNW9528750-en) on September 15, 2025, and is solely responsible for the information contained therein.

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