Tai Hing Group Holdings Ltd. has reported its interim results for the first half of 2025, showcasing a 6.2% increase in revenue compared to the same period last year. The revenue rose to approximately HK$1,712.2 million from HK$1,612.5 million in the first half of 2024. The Group attributed this growth to targeted marketing efforts through the Tai Hing App and social media platforms, as well as the introduction of new product offerings. Gross profit for the period was approximately HK$1,256.4 million, up from HK$1,188.2 million in the previous year, with a gross profit margin of 73.4%. The Group managed to control costs effectively, contributing to a significant increase in profit attributable to the owners of the company, which soared by 280.8% to approximately HK$40.8 million, compared to HK$10.7 million in the first half of 2024. During this period, the Group also focused on expanding its presence in core and tourist-centric areas, including Kai Tak Sports Park, Mong Kok, and Tseung Kwan O, leveraging on promotional campaigns to drive revenue. The Group's efforts in marketing and product innovation, such as collaborations to highlight its "King of the Roast" brand positioning, have also been key revenue drivers. Visitor arrivals in the region, reaching approximately 24 million, have positively impacted economic growth, creating further opportunities for the Group to consolidate its market presence.