百果园推 “礼物无忧送” 升级水果售后体验

南方都市报
Sep 14, 2025

水果零售领域的售后服务短板有望被打破。2025年9月,百果园小程序上线“礼物无忧送 不满意随心退”功能,将售后权利延伸至水果礼品的收礼人。如不满意果品,无需购票凭证,收礼人可在7天内用小程序一键退货。这一针对礼品消费场景的售后创新,正推动行业从传统通用型服务向场景化精细化服务转型。切入送礼场景升级售后体验长期以来,水果礼品消费存在售后“权责断层”的痛点,而礼品类水果消费又是水果零售的重要场景。由于...

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