白牌饮料“退潮”?正被越来越多的终端门店拒绝

食品招商网
Sep 13

“今年夏天,我们系统的采购几乎不找白牌饮料了。”华中某量贩零食系统采购负责人吴先生表示,“整个市场都偏冷的情况下,白牌更卖不动。”吴先生口中说的“白牌”饮料,指的是一些介于知名度较高的大品牌与“三无产品”之间的中小品牌。白牌食品通常处于热门品类之中,但它们又通常比大牌便宜,用流行的说法就是“极致性价比”。事实上,当我们走进任何一家零食量贩店,往往会看到由上百个品牌组成的休闲食品区,面包、零食、糖果...

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