爱康医疗稀缺高端美妆品牌,消费升级未来可期

湘财证券
Sep 15

高端国货美妆市场潜力巨大,毛戈平精准卡位稀缺赛道中国美妆市场规模庞大且持续复苏,其中高端彩妆市场表现出强劲增长势头,展现出消费高端化、专业化的明确趋势。毛戈平凭借"高端·专业·国货"的差异化定位,成功填补了国产高端美妆市场空白,成为少数能与国际奢侈品牌抗衡的国货代表。2025年其电商销售额跻身行业前二,是前十名中唯一的国产高端品牌,凸显出强大的市场竞争力和品牌稀缺价值。品牌壁垒深厚独特,"创始人...

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