李斌2014年说的话,大家终于发现是对的

财经无忌
5 hours ago

文 | 陶魏斌“如果消费者买到一款无糖饮料,感觉就像是白花钱了。”2011年,东方树叶初登市场时,即便在公司内部也弥漫着“怀疑”的声音——而随后近七八年的产品销售状况,更为这种质疑推波助澜。不少经销商和零售商反馈产品动销缓慢,库存积压严重,甚至有人直言“这根本不是市场能接受的东西”。但最终,随着时间推移,无糖饮料逐渐从“小众”走向“主流”,东方树叶也迎来了属于自己的高光时刻。这是长期主义在中国市场...

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