财务解读系列之白电龙头:开拓与坚持

长江证券股份有...
Sep 13

白电龙头营收规模为何分化?尽管美的、海尔与格力营收规模长期保持较好增长,但无论是纵向节奏还是横向对比均呈现显著分化特征。2011 年及之前,三家企业收入增量主要由主业内销驱动,营收绝对值与增速水平保持相近趋势。随着国内家电产业步入成熟期,龙头中枢增速开始放缓,美的集团凭借全球化与多元化领域的双重拓展实现较好增长,海尔智家也借助海外并购深化外销OBM 布局,保持较高增长中枢,格力电器坚守空调产业优势...

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