SimilarWeb Ltd. has published its 3rd Annual Global Ecommerce Report, highlighting significant shifts in the ecommerce landscape. The report reveals that while overall visits to ecommerce and shopping websites have decreased by 1% over the past year, app-based ecommerce is experiencing robust growth with a 13% increase in sessions. The analysis also indicates that ecommerce traffic is consolidating in larger marketplaces like Amazon and Temu, with these platforms growing faster than specialized stores. Additionally, AI chatbots such as ChatGPT are emerging as crucial traffic sources, bringing high-intent buyers with a conversion rate of 11.4% compared to 5.3% from organic search. The report suggests that brands optimizing for AI visibility and engaging consumers through apps are likely to capture new high-intent traffic channels.