后国补时代家电补贴策略解析:从价格血拼到策略博弈

奥维云网
Sep 18

自2025年下半年以来,家电行业补贴依赖多方共担和价格策略维持表面力度,7-8月因政策边际放松及去年低基数效应,零售表现相对平稳;但9月将面临高基数与区域性国补资金耗尽的双重压力,渠道和品牌跟进补贴能力减弱,行业或将进入真正的压力测试期。随着第三批国补资金逐步到位,多数省市通过“定时、限额、限量”的发券方式逐步落实国家政策对资金有序使用和持续到年底的要求。第三批资金未解全域压力,7-8 月平稳后 ...

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