9月16日,京东集团-SW(09618.HK)创始人、董事局主席刘强东在“京东品酒会”直播间系上围裙,烹制家乡宿迁的名菜“黄狗猪头肉”。从品牌角度来看,这既是刘强东一次接地气的厨艺展示,也是企业家个人品牌与企业业务的一次联动。 在当今高度同质化的竞争环境中,企业家个人IP正日益成为品牌资产的核心组成部分。镜头前,刘强东不仅讲述“黄狗猪头肉”获乾隆御赐菜名的历史典故,还表示“回家就给家人做菜”。...
Source Link9月16日,京东集团-SW(09618.HK)创始人、董事局主席刘强东在“京东品酒会”直播间系上围裙,烹制家乡宿迁的名菜“黄狗猪头肉”。从品牌角度来看,这既是刘强东一次接地气的厨艺展示,也是企业家个人品牌与企业业务的一次联动。 在当今高度同质化的竞争环境中,企业家个人IP正日益成为品牌资产的核心组成部分。镜头前,刘强东不仅讲述“黄狗猪头肉”获乾隆御赐菜名的历史典故,还表示“回家就给家人做菜”。...
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