出品/远川研究所撰文/罗雪妍2011年,美团成立一周年之际,王兴将团购称为人们有史以来最优美的商业模式之一,他认为以团购为基业的美团正做着一项特别和谐的事业:可以带来实惠、刺激消费、扩大内需[1]。2025年,这项“和谐的事业”已经渗透到本地生活的方方面面,下单先找团购套餐,付款先膨胀神券,都成了这个时代的消费者刻入DNA的动作。作为行业的先行者,美团团购业务成长的这15年,也是本地生活市场迅速从...
Source Link出品/远川研究所撰文/罗雪妍2011年,美团成立一周年之际,王兴将团购称为人们有史以来最优美的商业模式之一,他认为以团购为基业的美团正做着一项特别和谐的事业:可以带来实惠、刺激消费、扩大内需[1]。2025年,这项“和谐的事业”已经渗透到本地生活的方方面面,下单先找团购套餐,付款先膨胀神券,都成了这个时代的消费者刻入DNA的动作。作为行业的先行者,美团团购业务成长的这15年,也是本地生活市场迅速从...
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