文 | WBO团队编 | 柒柒当普洱茶与葡萄相遇,龙井与霞多丽邂逅。继茶啤之后,茶酒的风也吹到了葡萄酒。国内知名葡萄酒企业试水、独立品牌下注。“茶葡”这一打破品类界限的产品,是否具备在主流葡萄酒消费市场开辟一席之地的潜力?1盒马、王朝试水“茶葡”新品类从酿造技艺上看,“茶+葡萄酒”目前主要存在两种技术路径:一是以茶叶参与葡萄酒酿造时的发酵,属于《葡萄酒国标》中的“加香葡萄酒”类别;二是以葡萄酒为...
Source Link文 | WBO团队编 | 柒柒当普洱茶与葡萄相遇,龙井与霞多丽邂逅。继茶啤之后,茶酒的风也吹到了葡萄酒。国内知名葡萄酒企业试水、独立品牌下注。“茶葡”这一打破品类界限的产品,是否具备在主流葡萄酒消费市场开辟一席之地的潜力?1盒马、王朝试水“茶葡”新品类从酿造技艺上看,“茶+葡萄酒”目前主要存在两种技术路径:一是以茶叶参与葡萄酒酿造时的发酵,属于《葡萄酒国标》中的“加香葡萄酒”类别;二是以葡萄酒为...
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