量减价增失灵?看啤酒站在“冰与火”的十字路口

蓝鲸财经
Sep 19

文|食安时代受即饮场景持续萎缩、传统渠道贡献率下降、酒精消费意愿降低等多种因素影响,啤酒行业这两年境遇大不如前,整体产量下滑的同时多家头部企业面临着业绩压力。结合这段时间已披露的行业数据与企业动作能够看出,我国啤酒行业的分化现象日益明显。精准深耕区域市场近日,百威亚太发布了2025半年报,报告期内啤酒总销量43.63亿升,同比下降6.1%;收入31.36亿美元,同比下降5.6%;股权持有人应占溢利...

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