从“一店”到“万店”:横向广度×纵向深度,方能成就万店连锁版图

中国网
Sep 17

导读:为什么有的连锁企业能快速铺开万店网络,而有的却在扩张途中折戟沉沙?连锁的扩展,到底是比拼速度,还是比拼体系?又或者,真正的关键在于“横向的广度”与“纵向的深度”?马瑞光博士在新书《万店连锁之道》第五章第八课《横向纵向的拓展》中,系统拆解了企业扩展的两大核心路径:横向拓展与纵向整合,揭示了连锁企业在扩张过程中如何兼顾规模与深度,打造可复制、可持续的增长模式。在连锁行业,单纯的开店速度并不能保证...

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