中国女装,需要一次“诺曼底登陆”

节点财经
Sep 19

文 / 六金来源 / 节点财经时至今日,国内服饰行业的高增长时代已然落幕。市场需求收缩,增长动力明显放缓。2025年1-6月,规模以上纺织企业工业增加值同比仅增长3.1%,营业收入22,716亿元,同比下降3.0%;利润总额672亿元,同比下滑9.4%。若要在2万亿规模的服装市场中评选“最内卷”的细分赛道,《节点财经》认为,女装无疑是“卷王”——一个让人既爱又恨的领域。一方面,它毛利率高、品牌溢价...

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