传统认知中“赶飞机”的短暂停留场景,正被重新定义为“城市微度假”的沉浸式体验空间。这场变革背后,是消费升级、技术革新与政策红利的三重驱动,更是机场从交通基础设施向“流量+体验+生态”复合平台转型的战略抉择。一、机场商业行业市场发展现状分析(一)定位升级:从“满足需求”到“创造需求”传统机场商业以“便利性”为核心,聚焦免税店、餐饮、便利店等基础业态,旅客停留时间短、消费频次低。而今,头部机场正通过“...
Source Link传统认知中“赶飞机”的短暂停留场景,正被重新定义为“城市微度假”的沉浸式体验空间。这场变革背后,是消费升级、技术革新与政策红利的三重驱动,更是机场从交通基础设施向“流量+体验+生态”复合平台转型的战略抉择。一、机场商业行业市场发展现状分析(一)定位升级:从“满足需求”到“创造需求”传统机场商业以“便利性”为核心,聚焦免税店、餐饮、便利店等基础业态,旅客停留时间短、消费频次低。而今,头部机场正通过“...
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