霸王茶姬拒绝价格战,聚焦海外与品牌建设

DoNews
Sep 17, 2025

今夏,茶饮成为外卖大战的核心战场,多个品牌通过补贴吸引消费者,个位数价格买到新式茶饮已成常态。在这场争夺注意力的战役中,霸王茶姬选择保持旁观者姿态,未参与平台主导的价格战。据晚点LatePost报道,在秋奶活动前,霸王茶姬始终未参与促销。创始人张俊杰表示,价格战虽可短期刺激消费,但不符合品质生活与高质量发展的长期路径。公司坚持“三不”原则:不盲目卷入价格战、坚持高价值品牌战略、通过技术创新提升运营...

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