港股异动 | 美团再涨超3%,keeta加速拓展中东市场,机构称外卖平台补贴策略已趋于理性

智通财经
Sep 18, 2025

9月18日(周四),美团-W再涨超3%,本周累涨逾12%。截至发稿,涨3.04%,报108.4港元,成交额66亿港元。

消息面上,近日,美团旗下国际外卖品牌keeta在科威特正式启动运营。至此成为科威特成为keeta继沙特阿拉伯、卡塔尔之后,在中东海湾地区的第三个落点。据悉,基于过去一年在沙特的成功落地和进展,keeta进一步加快了中东市场的拓展步伐。今年8月,keeta上线卡塔尔,时隔不到一个月,又正式进入科威特,美团正加速构建“多国联动”的国际化发展模式。

申万宏源发布研报称,7月市场监管总局约谈三大平台,强调规范促销与理性竞争,平台补贴策略随之趋于理性,美团、淘宝和京东分别通过“拼好饭”、“爆品团”和“七鲜小厨”等差异化项目推动结构性效率提升,压缩泡沫型单量,走向长期可持续增长。广发证券则表示,展望Q3和Q4,预计电商板块持续受到外卖竞争压力的影响,业绩或继续承压。长期来看,一旦双方补贴力度降低,预计美团和阿里会出现利润的拐点。

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