金吾财讯 | 华泰证券表示，9月16日，商务部等9部门印发《关于扩大服务消费的若干政策措施》的通知，提出五方面19条举措，其中关于传媒的核心内容包括：1）IP方面，鼓励传媒相关资源（如影视、IP、内容平台等）与知名IP进行跨界合作，同时推动消费新业态新模式试点城市建设；2）内容方面，支持文学、艺术、影视、动漫等领域精品创作，鼓励引进国外优秀体育赛事；3）业态方面，提升文化场馆活力，促进体育娱乐消费，推动数字服务消费。该机构认为，本次文件的发布，意味着国家对文化及相关消费产业的高度重视，促使传媒行业更加注重文化内涵的挖掘和传播，有助于从内容质量、IP变现渠道、线下消费赋能等多维度提升行业活力。产业链相关公司包括：1）IP；2）影视游戏；3）现场演出及文化场馆相关公司，具体梳理名单请见研报原文。
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