本刊记者 张燕夏天的闷热感还没有完全散去，2025年暑期档的追剧热潮已悄然落幕。作为剧集市场的“必争之地”，长剧赛道一如往常的热闹，《长安的荔枝》《以法之名》《生万物》等剧集频繁登上热搜。看起来繁花似锦，却掩盖不了长视频市场的疲态。灯塔专业版数据显示，2025年暑期档全网正片总播放量达284亿，同比去年320亿下降11.3%；集均播放整体缩水，今年暑期档剧集只有一部电视剧集均播放量过5000万，而...
Source Link本刊记者 张燕夏天的闷热感还没有完全散去，2025年暑期档的追剧热潮已悄然落幕。作为剧集市场的“必争之地”，长剧赛道一如往常的热闹，《长安的荔枝》《以法之名》《生万物》等剧集频繁登上热搜。看起来繁花似锦，却掩盖不了长视频市场的疲态。灯塔专业版数据显示，2025年暑期档全网正片总播放量达284亿，同比去年320亿下降11.3%；集均播放整体缩水，今年暑期档剧集只有一部电视剧集均播放量过5000万，而...
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