美团(03690)续升3.69% Keeta正式进军科威特市场 首日即成为当地iOS美食饮品类下载榜首

金吾财讯
Sep 17

金吾财讯 | 美团(03690)延续升势,截至发稿,涨3.69%,报104港元,成交额21.87亿港元。消息面上,花旗发表报告指,美团旗下国际餐饮外送品牌Keeta于昨日正式进军科威特市场。这显示即使面对内地市场日趋激烈的竞争,美团对海外市场扩张仍相当积极、并未松懈。Keeta目前已在沙特阿拉伯、卡塔尔及科威特三地推出服务,且短短数月内,沙特已拓展至20多个城市,并成为当地领先外送平台之一。该行指,Keeta于科威特首日上线即成为当地iOS及Google Play美食饮品类下载榜首,同时在卡塔尔及沙特亦持续稳占同类App下载首位,显示其在中东市场用户增长动能强劲。值得注意的是,Keeta在沙特上线近一年,至今仍是当地下载量第一的外送平台,进一步证明其用户黏性及增长韧性。展望未来,市场预期Keeta将于年底前进军阿联酋,并计划未来数月于巴西试点1至2个城市。美团管理层此前曾表明,中东及拉丁美洲是海外扩张重点,未来五年将于巴西投资10亿美元,目标覆盖15个主要都会区及1000个城市。

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