扫码买茅台要来了?京东品酒会现茅台自助购酒柜,酒类电商大战厮杀“燃”到线下?

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9月16日,在京东旅行举办的首场“京东品酒会”现场,一个装满贵州茅台多种产品的自助购酒展柜吸引了《每日经济新闻·将进酒》记者的目光。记者注意到,这个可容纳22件货品的展柜上,“京东酒世界自营”的标识十分醒目,柜面还印有“买茅台 上京东 自主购酒请扫码”的字样及对应的购酒二维码。近两年来,随着电商直播的快速崛起,线上渠道正在加速席卷白酒行业。京东、阿里等电商平台纷纷在线上做起了“酒生意”,线上酒类...

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