General Mills Looks to Lower Prices to Help Woo Consumers -- Market Talk
Dow Jones
Sep 17
1037 ET - General Mills has been battling weaker demand, and cutting prices to help bring consumers back to its brands. First, the food giant adjusted the depth and frequency of its promotions, said Dana McNabb, president of retail and pet units in North America. Now the company is working to lower its on-shelf prices, trying to get below "key cliffs" and manage its "price gaps" to competitors. "We saw really good results on bars, on fruit snacks, on salty snacks," McNabb said, noting that General Mills aims to do this across two-thirds of its portfolio. The company says comparable sales in its North American retail unit fell 5%, thanks in part to lower prices. (jesse.newman@wsj.com)
(END) Dow Jones Newswires
September 17, 2025 10:37 ET (14:37 GMT)
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