Cracker Barrel Sees Older Customers Sticking With Brand -- Market Talk
Dow Jones
Sep 18, 2025
1805 ET - Cracker Barrel's customer counts have fallen around 8% since an uproar over its logo change, with broad-based reductions. But older customers, those 65 years and older, have stayed more loyal to the brand despite the controversy, the company said in a 4Q earnings call. The company has worked to broaden its customer base, though older consumers remain one of its core demographics. (heather.haddon@wsj.com; @heatherhaddon)
(END) Dow Jones Newswires
September 17, 2025 18:05 ET (22:05 GMT)
Copyright (c) 2025 Dow Jones & Company, Inc.
At the request of the copyright holder, you need to log in to view this content
Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.